Basic Online Presence Tools

Digital Marketing

Life can almost feel comfortable when we have physical stores where clients can visit .Apparently most people look for and research local services and products online first. To improve online presence is not a question of IF but rather WHEN. Apart from just having an online presence, it comes with its benefits, like reinforcing your brand, it boosts your marketing efforts, and most importantly, helps you connect with your customers. Maybe you are just OK operating on a brick and mortar model, that’s awesome, however according to BIA/Kelsey 97% consumers use the web to search for local businesses.

But where do you start?

Below are quick Tips to jump start your Journey to having an online Presence


Google My Business is the first and arguably easiest step for any small business without an online presence. By signing up and adding your business information, you can take advantage of a free Google listing. This means that your business will appear on Google Maps and Google's search engine even if you don't have a website.

HubSpot offers a free marketing tool and WordPress plugin to help keep track of potential customers and assist you with lead conversion — that is, converting a casual browser into a committed buyer.

    Capture. HubSpot makes it easy to grab website visitors’ email addresses by helping you create a pop-up invitation or another module. It can even pull and track information from any form submission on your website — no matter what tool or plugin.
    • Track. Along with keeping track of visitors’ email addresses and activity on your website (purchases, time spent on page, etc.), you’ll know which other websites your potential customers have visited.
    • Convert. Analytics displayed on a simple dashboard will help you know what’s working for your site (and what isn’t) and how to target marketing emails to bring your customers back
    • Simple. The HubSpot WordPress plugin is simple to use, even for the non-techie, and it plays nicely with other tools such as Shopify.
    Stock Photos:
    To help you with creating your website and social media posts, you will want to take a look at this collection of literally thousands of beautiful stock photos. Every week, Unsplash adds dozens of new ones so you’ll never run out of fresh content.

    Digital Design

    Tap into Canva to design great visuals that are the cornerstone of today’s effective digital strategies. It takes care of the heavy lifting so you can create beautiful info graphics, e-book covers, Instagram posts and more with ease and flair.


    Dropbox and Google Drive integration keep files synced and up to date so teams are always on the same page. Google Drive saves your work in real time and should you be offline, will save too only to save it when online later, or add the Google Chrome extension to save work offline.

    Educational tools

    Savvy entrepreneurs know the key to success is to never stop learning. The free online courses at ALISON let you learn at your own pace and on your own time. Whether you want to brush up on IT skills or dive into the newest marketing and sales techniques, you’re sure to find what you need at ALISON.

    Google has an extensive education and outreach program. It provides online education resources on the Google Small Business YouTube channel, but it also provides free in-person seminars and workshops with local businesses. These sessions, which are part of Google's larger business initiative Grow with Google, provide small business owners hands-on learning with Google tools as well as higher-level concepts like digital marketing.

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