- There are 3.5 billion social media users worldwide
- 89% of marketers use Facebook in their brand marketing efforts
- There are 330 million users on Twitter
- Also 330 million users on Pinterest
- There are 660 million registered users on LinkedIn, with 303 million are active on a monthly basis
- Instagram story usage has increased to 500 million stories in 2019
- 91% of users are accessing the internet primarily via mobile devices
- 73% of marketers believe that social media is “somewhat effective” or “very effective” for their business
- Users spend an average of 3 hours a day on social media
- 54% of consumers use social media to research products
- 49% of consumers rely on influencer’s recommendations
